HOW IT ALL STARTED
It all started in late October 2019 through the Simpson Desert — one of Australia’s toughest landscapes. Endless sand dunes, scorching heat, and hours on the bike revealed something no woman should have to face: protective gear that simply didn’t fit, didn’t protect, and wasn’t made for us. What should have been a challenge of endurance became a reminder that safety in sport was never designed with women in mind.
From that moment, Fempro Armour was born. We set out to create female-specific protective armour that delivers real impact protection without compromise. Our gear is lightweight, breathable, and CE-rated, built to absorb and disperse energy while allowing women to perform at their best — whether in rugby, AFL, NRL, cricket, or motorcycling.
Image – 12 brave women doing it for Dolly’s Dream
BEYOND PROTECTION. DRIVING CHANGE.
Because protecting athletes is about more than the armour they wear.
Our commitment goes beyond developing innovative protective equipment. We collaborate with sporting clubs, universities, schools and sporting organisations to challenge outdated approaches to athlete safety, raise awareness of injury prevention and help build a stronger culture of protection.
Our journey began with a mission to address the overlooked protective needs of female athletes, helping women feel more confident, supported and protected in their chosen sports.
Three years later, that vision expanded with the introduction of Bropro Armour (BA), bringing our athlete-first approach and advanced impact protection technology to male athletes.
Today, through Fempro Armour and Bropro Armour, we are working towards a future where safety, education and innovation go hand in hand.
Two brands. One purpose. Protecting athletes and changing the way we think about protection.
CORE COMPETENCIES
- Anatomically engineered protective gear for female & male athletes
- CE-rated shock-absorbing memory foam technology — maximum protection with freedom of movement
- R&D partnerships with sport, health, and research experts
- Injury-prevention education and resources
DIFFERENTIATORS
- Designed for women from the ground up — not adapted from men’s gear
- German-engineered armour, paired with Australian-based apparel manufacturing
- Backed by collaborations with sports codes, universities, and medical professionals
SERVICES
- Protective equipment for contact and impact sports
- Education programs for clubs, schools, and athletes
- Research partnerships in breast health, concussion, and performance
- Customised protective solutions for teams and sporting organisations
Image – Stephanie Bofinger – Founder & CEO