Our Story
The Fempro Armour Story
Founded in late 2019, our journey began with a bold adventure: riding through the vast and challenging Simpson Desert.
This ride was undertaken to raise funds and awareness for an anti-bullying charity, Dolly’s Dream, in memory of Amy Everett, a teen model who tragically took her own life at just 14 after enduring years of cruel cyberbullying.
This profound experience sparked an idea—what if protective gear could do more than just meet the basic needs of safety? What if it could empower and protect, with specific gear designed for the women? All these questions came together because everything women had to choose from as protective gear was being designed for the male shape.
Driven by this vision, we launched our company with a focus on revolutionizing the motorcycling sector, offering innovative, high-performance protective gear specifically designed for women.
12 brave women crossing the Simpson Desert
Front View of HQ with CEO & Founder
Stephanie Bofinger
As our business grew, so did our aspirations. In pursuit of deeper community connections, we relocated to Kingaroy, a vibrant regional town, to be part of something bigger. Here, we’ve built more than just a business; we’ve fostered a supportive and thriving workplace by employing locals and giving back to the community that welcomed us with open arms.
Quality is at the heart of everything we do. Our body armour is expertly manufactured in Germany, where cutting-edge technology and precision craftsmanship ensure the highest standards of safety and performance. Meanwhile, our apparel is proudly made in Kingaroy, blending innovation with local expertise to create products that reflect the values and talent of our community.
Our dedication to innovation and quality is reflected in every product we create. From the deserts to the fields, we continue to push boundaries, developing game-changing protective gear that’s as advanced as it is inclusive. Today, our products don’t just protect; they inspire confidence, promote safety, and drive change across various sports and activities.
We’re proud of our journey—from the dusty tracks of the Simpson Desert to a thriving Australian business—and we’re just getting started. Welcome to our story, and thank you for being part of it. Together, we’re redefining protection, innovation, and community.